FOOD SHOPPING MADE EASY. AND SEXY.
FINALLY A GROCERY CART YOU WANT TO BE SEEN WITH
OUR FREEZER PACK IS BASICALLY A COOL FRIDGE ON THE GO
CUSTOMIZE YOUR SHOPPING CART & MAKE IT YOUR OWN
We’re on a mission to redefine your grocery shopping experience. Let the rolling Revolution begin!
YOUR ROLLING FEEDBACK
My supermarket bestie
"I wasn't sure I could rock the disco soho model. But as you can see you have one very happy customer! The design is bold but still very sleek. LOVE!"
Alice - Brussels
My first Trader Joe's outing with this baby!
And people were STARING! Such a nice feeling to roll in and out without the hassle. Very happy with it!
Helen - NYC
Finally a totebag that's not basic!
"I love that this tote bag is insulated. I can just wear it all day and go shopping on the go without the stress of my ice cream melting on the way back!"
Charlotte - NYC
Fast delivery & Easy to build
"Our whole family (including the kiddos) 100% recommend Roulette. A super fast delivery & easy to build. "
Livvy - Marseille
No Granny Vibes here!
"Flowers, cheese, olives, spicy salami. I always end up buying more than a totebag can handle when I go my local farmers market. Now I take my Roulette and I can buy the whole shebang hehe."
Ariane - NYC
Who is behind Roulette?
We’re a European team with global roots, living in New York, London, and Brussels. This project was dreamt up in the bustling streets of NYC, designed with care in London, and brought to life in Brussels.
Over the past year, we’ve poured our hearts into designing, testing, and refining our Roulette. We’ve explored materials, perfected the balance between great style and functional design and made sure every detail, from smooth rolling wheels to food smart compartments, enhances your shopping experience.
Let the Rolling Revolution begin!
What materials is the product made of?
Only the best tried & approved materials for our Roulette lovers:
⊛ BAG: Heavy Nylon weave with low gloss. Premium and waterproof textile.
⊛ FRAME: Light weight powder coated aluminium
⊛ WHEELS: High quality TPU - Shore A75 hardness
(Same material as skateboard wheels)
⊛ STRAP: 38mm Nylon weave + metal G-hooks
What are the Roulette's dimensions?
In centimeters:
⊛ BAG: 64.5 cm high × 34 cm wide × 24.5 cm deep.
⊛ FRAME: 98 cm high × 34 cm wide × 42 cm deep.
In inches:
⊛ BAG: 25.4 in high × 13.4 in wide × 9.6 in deep
⊛ FRAME: 38.6 in high × 13.4 in wide × 16.5 in deep
In other words? The perfect fit for a week’s worth of groceries, no awkward balancing acts, no second trips. Just one smooth, stylish roll and done.
What if I don’t love my Roulette?
Give it a spin. You’ve got 30 days from the day your order arrives to fall in love. If it’s not your thing, return it for your money back. Simple as that.
Does my Roulette come with a warranty?
You bet. Every Roulette comes with a 2-year warranty. Because good looks should go hand in hand with lasting quality.
Where do you ship?
We’re currently rolling into Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden.
Don’t see your country? We’re working on taking Roulette further. Stay tuned.
How can I pay?
Pick your favourite way to pay. We accept major debit and credit cards, including Visa, Mastercard, American Express, Maestro and UnionPay, plus iDEAL, Bancontact, PayPal, Apple Pay, Google Pay and Shop Pay.
Prefer to pay later? Klarna’s on board too.
Will I need to assemble my Roulette?
We get it, nobody likes complicated instructions (not looking at anyone Swedish in particular...)
Your sexy Roulette will arrive in a compact cardboard box, and we've designed it for super-easy assembly. The frame simply splits into two main pieces (the bottom and vertical parts), and you'll just click them together with our genius, one-screw mechanism.
The bag then clips right onto the frame – seriously, it's that easy! You'll be rolling in no time.
