FINALLY A SHOPPING CART YOU WANT TO BE SEEN WITH
Roulette is more than a simple cart, it’s your ultimate shopping companion, transforming your grocery experience into a celebration of good food and great company. Stylish, functional, and built for adventure, it turns every trip into a moment worth savoring. So let us give a hot pair of wheels to your food adventures, and come roll with us!
YOUR ROLLING FEEDBACK
My supermarket bestie
"I wasn't sure I could rock the disco soho model. But as you can see you have one very happy customer! The design is bold but still very sleek. LOVE!"
Alice - Brussels
My first Trader Joe's outing with this baby!
And people were STARING! Such a nice feeling to roll in and out without the hassle. Very happy with it!
Helen - NYC
Finally a totebag that's not basic!
"I love that this tote bag is insulated. I can just wear it all day and go shopping on the go without the stress of my ice cream melting on the way back!"
Charlotte - NYC
"Our whole family (including the kiddos) 100% recommend Roulette. A super fast delivery & easy to build. "
George - Brussels
"Flowers, cheese, olives, spicy salami. I always end up buying more than a totebag can handle when I go my local farmers market. Now I take my Roulette and I can buy the whole shebang hehe."
Ariane - NYC
In centimeters:
⊛ BAG: 64.5 cm high × 34 cm wide × 24.5 cm deep.
⊛ FRAME: 98 cm high × 34 cm wide × 42 cm deep.
In inches:
⊛ BAG: 25.4 in high × 13.4 in wide × 9.6 in deep
⊛ FRAME: 38.6 in high × 13.4 in wide × 16.5 in deep
In other words? The perfect fit for a week’s worth of groceries, no awkward balancing acts, no second trips. Just one smooth, stylish roll and done.
FYI - 40L capacity means a weeks worth of food in your Roulette, in just one trip!
Your Roulette arrives in three separate pieces that fit together in minutes. It’s a simple setup. Just visit our “How to Build Your Roulette” page or follow these steps in our set-up guide:
