OUR STORY

The idea for Roulette started as a simple conversation between five food loving friends.

What if grocery shopping could be easier, more stylish, and, dare we say—exciting?

From that spark, we set out to reinvent an everyday household essential, challenging the status quo and bringing something fresh to the streets.

We’re on a mission to redefine your grocery shopping experience. Trust the Roll!

THE TEAM BEHIND THE WHEELS

We’re a European team with global roots, living in New York, London, and Brussels. This project was dreamt up in the bustling streets of NYC, designed with care in London, and brought to life in Brussels.

Over the past year, we’ve poured our hearts into designing, testing, and refining our Roulette. We’ve explored materials, perfected the balance between great style and functional design and made sure every detail, from smooth rolling wheels to food smart compartments, enhances your shopping experience.

Let the rolling Revolution begin!

Be the first to Join our Roulette Revolution

The Roulette Revolution is almost here, and you're invited to be a founding member! Join our Kickstarter journey from the very beginning by signing up with your email to be one of the first to roll with Roulette.

You'll unlock early access to our campaign, exclusive updates, and special backer discounts. After a year of dedicated work, we're thrilled to share Roulette with you.

Thank you for your support – let's take over the streets together!

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