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THE ROULETTE CART

Finally a shopping cart you want to be seen with.
Be ready to roll into your next supermarket run with your head held high.

Roulette is more than a simple cart, it’s your ultimate shopping sidekick, transforming your grocery experience into a celebration of good food and great company. Stylish, functional, and built for adventure, it turns every trip into a moment worth savoring.

So let us give a hot pair of wheels to your food adventures, and come roll with us!

THE SOHO DISCO

Meet the life of the shopping party. “Soho Disco” brings all the shine with icy silver vibes and a pop of color. Think disco ball energy: bold, fun, and built for those who treat the supermarket like a catwalk (and the aisle like a dancefloor). Perfect for the Playful Planner.

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MAKE IT YOUR OWN WITH OUR ICONIC CUSTOMIZABLE JELLY WHEELS

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THE MANHATTAN BLUE

Our OG. “Manhattan Blue” is Roulette’s classic for a reason: smart, sleek, and totally unfussy. It's got city smarts, but it’s not shouting about it. Perfect for people who know what they want, roll with style, and don’t need to try too hard. Perfect for the Urban Explorer.

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TRUST THE ROLL

FULLY DETACHABLE 40L BAG

Once you get home, you can unhook your fully loaded 40L capacity bag off its frame and onto the counter. Easy unpacking for the win!

FYI - 40L capacity means a weeks worth of food in your Roulette, in just one trip!

PRACTICAL POCKETS

Smartly placed pockets to have your keys, coins (for the few of us who still know what these are), phone handy at all times.

CUSTOMIZE YOUR WHEELS

Who are you? Tell us through your choice of our bold jelly wheel colour options. From matcha green to tomato red, express yourself my friend.

FOOD SMART COMPARTMENTS

No one wants crushed basil and broken eggs! Enjoy our tried and tested food smart compartements. Glass bottle holders? Yes sir. Fragile lettuce hugging net pocket? Oui oui. A safe place for your cheeky sweet treat? Obviously!

LIGHT WEIGHT ALUMINIUM FRAME

Our powder coated light weight aluminium frame will carry your heavy groceries seemlessly, with the sleek elegance you deserve.

Easy grip handle

An essential part of your rolling experience: a soft ergonomic handle for a good grip no matter your size. So smooth...

4X4 SMOOTH ROLLING SYSTEM

Our iconic wheels were imagined with a 4x4 rolling system. This means your cart can roll next to you, in front of you, behind you. It can follow your every move like a ninja!

WATER RESISTANT MATERIALS

Both the robust puffy textile of the bag and powder coated frame will resist any rainy shopping day. Your precious bread will stay crunchy af.